CLIADS Privacy Policy

Welcome to CLIADS. This Privacy Policy outlines how CLIADS (hereinafter, "We," "Us," or "Our") collects, uses, protects, and discloses personal information and other data when You ("User" or "You") access and use the CLIADS platform and Services. We are committed to transparency and compliance with applicable data protection laws, including the GDPR and CCPA. By accessing or using the Platform, You signify Your understanding and agreement to the practices described in this Privacy Policy.

1. DEFINITIONS AND INTERPRETATION

For the purposes of this Privacy Policy, the following capitalized terms shall have the meanings set forth below:

  • Platform: Refers to the CLIADS technology platform, including its websites, applications, and all associated tools, features, and functionalities.
  • Services: Means all services provided by CLIADS through the Platform, including but not limited to, ad inventory management, programmatic advertising, reporting, and analytics.
  • Personal Data: Any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • User Data: Refers to any data collected from end-users accessing digital properties connected to the Platform, which may include Personal Data, non-personal identifiers, and behavioral information.
  • Bidstream Data: Refers to the data transmitted during real-time bidding processes, which may include information about ad placements, device identifiers, IP addresses, geographical location, and other User Data.
  • Data Subject: The individual to whom Personal Data relates.
  • Controller: The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data.
  • Processor: A natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller.
  • CLIADS (or "We", "Us", "Our"): Refers to Tactics Technology LLC, the provider of the Platform and Services, acting as a Controller or Processor depending on the context of data processing.

2. INFORMATION COLLECTION

2.1. CLIADS collects various types of information to provide and improve its Services, including:

  • Information You Provide: When You register for an account, interact with Our customer support, or communicate with Us, You may provide Personal Data such as Your name, email address, company name, billing information, and contact details.
  • Automatically Collected Information: We automatically collect certain information when You access or use the Platform, including IP address, device identifiers, browser type, operating system, referral URLs, and interactions with Our Services.
  • Data Collected from Publishers' Ad Inventory: When end-users interact with digital advertising space managed by CLIADS' Publishers, We may collect User Data and Bidstream Data, which can include device type, operating system, browser information, IP address, approximate location, unique advertising identifiers (e.g., IDFA, Android Advertising ID), and interaction data (e.g., ads viewed, clicks).
  • Information from Third Parties: We may receive information about You from third-party partners, including ad exchanges, DSPs, DMPs, and analytics providers, to enhance Our Services and advertising relevance.

3. DATA USAGE (HOW WE USE YOUR INFORMATION)

3.1. CLIADS uses the collected information for various purposes, including:

  • Service Provision: To operate, maintain, and provide all features of the Platform and Services, including ad delivery, optimization, and reporting.
  • Personalization: To personalize Your experience on the Platform and to deliver more relevant advertising content to end-users.
  • Analytics and Improvement: To understand and analyze how You and end-users use the Services, and to improve the functionality, quality, and effectiveness of Our Platform.
  • Communication: To communicate with You about Your account, updates to Our Services, security alerts, and administrative messages.
  • Security and Fraud Prevention: To detect, prevent, and address fraudulent activity, unauthorized access, and other malicious activities, ensuring the integrity of the Platform.
  • Legal Compliance: To comply with legal obligations, enforce Our agreements, and protect the rights, property, or safety of CLIADS, Our Users, or others.
  • Research and Development: To conduct research and development for new features, products, or services.

4. COOKIES AND TRACKING TECHNOLOGIES

4.1. CLIADS and its third-party partners use cookies, pixel tags, web beacons, and other similar technologies (collectively, "Tracking Technologies") to collect information automatically, understand usage patterns, and serve relevant advertising.

4.2. What are Cookies: Cookies are small text files stored on Your device that allow a website to recognize Your browser and remember certain information. We use both session cookies (which expire when you close your browser) and persistent cookies (which stay on your device until deleted or they expire).

4.3. Purposes of Tracking Technologies: These technologies are used for various purposes, including authentication, security, storing preferences, analyzing trends, tracking user movements around the Platform, and gathering demographic information about Our user base.

4.4. Your Choices: You can instruct Your browser to refuse all cookies or to indicate when a cookie is being sent. However, if You do not accept cookies, You may not be able to use some portions of Our Services. Most web browsers allow You to manage Your cookie preferences. You may also opt-out of interest-based advertising by visiting the Network Advertising Initiative (NAI) Opt-Out Page or the Digital Advertising Alliance (DAA) Opt-Out Page.

5. DATA SHARING AND DISCLOSURE

5.1. CLIADS may share Your information and end-user data with third parties in certain circumstances, including:

  • Service Providers: We engage third-party companies and individuals to facilitate Our Services, perform Service-related tasks, or assist Us in analyzing how Our Services are used (e.g., hosting, analytics, customer support).
  • Advertising Partners: We may share data, including Bidstream Data, with advertisers, ad exchanges, demand-side platforms (DSPs), data management platforms (DMPs), and other programmatic advertising partners to facilitate ad transactions and deliver targeted advertisements.
  • Legal Requirements: We may disclose Your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
  • Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of Our business by another company, Your information may be disclosed or transferred as part of such a transaction.
  • With Your Consent: We may share Your information with Your explicit consent or at Your direction.
  • Aggregated or Anonymized Data: We may share aggregated or de-identified information, which cannot reasonably be used to identify You or any end-user, with third parties for various purposes, including analytics, research, and marketing.

6. USER RIGHTS AND CHOICES

6.1. Depending on Your jurisdiction, You may have certain rights regarding Your Personal Data:

  • Right to Access: You have the right to request access to the Personal Data We hold about You.
  • Right to Rectification: You have the right to request correction of inaccurate or incomplete Personal Data.
  • Right to Erasure (Right to Be Forgotten): You may request the deletion of Your Personal Data under certain conditions.
  • Right to Restrict Processing: You have the right to request that We restrict the processing of Your Personal Data under certain conditions.
  • Right to Object to Processing: You have the right to object to Our processing of Your Personal Data under certain conditions.
  • Right to Data Portability: You have the right to request that We transfer the data that We have collected to another organization, or directly to You, under certain conditions.
  • Withdrawal of Consent: Where processing is based on consent, You have the right to withdraw Your consent at any time.

6.2. To exercise any of these rights, please contact Us using the contact information provided in Section 11.

7. DATA SECURITY MEASURES

7.1. CLIADS implements appropriate technical and organizational measures to protect Personal Data and other information from unauthorized access, alteration, disclosure, or destruction.

7.2. Our security measures include, but are not limited to, encryption, firewalls, access controls, and secure socket layer (SSL) technology for data transmission. We regularly review Our security practices to ensure ongoing protection.

7.3. While We strive to protect Your Personal Data, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, We cannot guarantee its absolute security.

8. CHILDREN'S PRIVACY

8.1. CLIADS' Services are not intended for individuals under the age of 13. We do not knowingly collect Personal Data from children under 13.

8.2. If You are a parent or guardian and believe that Your child has provided Us with Personal Data without Your consent, please contact Us immediately using the details in Section 11, and We will take steps to remove such information and terminate the child's account.

9. INTERNATIONAL DATA TRANSFERS

9.1. Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of Your jurisdiction.

9.2. CLIADS is headquartered in the United States. By using the Platform, You consent to the transfer of Your information to the United States and other jurisdictions where We operate, and to the processing and storage of that information in accordance with this Privacy Policy.

9.3. We take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place, including the security of Your data and other personal information.

10. CHANGES TO THIS PRIVACY POLICY

10.1. CLIADS reserves the right to update or change this Privacy Policy at any time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this document.

10.2. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the Services after any modifications to the Privacy Policy will constitute Your acknowledgment of the modifications and Your consent to abide and be bound by the modified Privacy Policy.

11. CONTACT US

11.1. If You have any questions about this Privacy Policy, Your data, or wish to exercise any of Your rights, please contact Us:

12. GENERAL PROVISIONS

12.1. This Privacy Policy, together with any applicable terms of service or data processing agreements, constitutes the entire agreement between You and CLIADS regarding the collection, use, and processing of Your information.

12.2. If any provision of this Privacy Policy is held to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

12.3. The failure of CLIADS to enforce any right or provision of this Privacy Policy shall not be deemed a waiver of such right or provision.

12.4. All notices and communications required or permitted under this Privacy Policy shall be in writing and addressed to the respective parties as specified in Section 11 or as updated thereafter. Notices shall be deemed given when delivered personally, sent by confirmed email, or upon receipt if sent by certified or registered mail.